CLIENT:
CHALLENGE
Cameron was called upon to launch the new XC70 Crossover vehicle T6 model to the Colorado market.
RESULTS!
Cameron develop a multi-media Tier II and Tier III approach using print, direct mail,
email blasts, and point-of-sale material. We Provided all support materials to individual retailers in the market for use in their advertising to increase share of voice.
email blasts, and point-of-sale material. We Provided all support materials to individual retailers in the market for use in their advertising to increase share of voice.
Colorado Volvo dealers sold out of the new T6 model before the campaign ended. In a weak market that was down 38% throughout the Western region, Colorado Volvo experienced a positive sales month and was the only market in the U.S. to enjoy a year-over-year increase.
COLORADO VOLVO DEALERS SOLD OUT OF THE NEW T6 MODEL
BEFORE THE CAMPAIGN ENDED
