Turning dealers into leaders since 1977

Cameron Advertising has specialized in delivering results in automotive marketing since 1977. As one of the largest automotive retail advertising specialists in the country, Cameron’s client roster includes more than 300 dealerships and dealer groups nationwide, as well as regional factory groups in key markets. We have delivered results for virtually every franchise from Hyundai to Rolls Royce, and every type of dealer from the family showroom to the mega-malls.

Why Cameron?

  • We know what works.  We have a 30-plus track record of honing marketing strategies that deliver results for every brand.

  • We get the big picture – and the smaller one. Brand identity is important. But not more important than driving next-day sales, each and every day. Our trick is to do both – continually reinforcing and differentiating your brand while driving daily traffic to your showroom.

  • Our 3 most important words . . . Return on investment. We keep your marketing on track by tracking your results and fine-tuning your program to maximize both performance and efficiency.

  • We bring it all together. Creative and marketing expertise in both traditional and digital media – including digital strategists and search marketers exclusively focused on automotive vertical. Our aggressive, integrated programs drive new business across all key channels – print, broadcast, out-of-home, online and social media.

  • Unmatched media clout. Our experienced media research and buying team will develop the most effective strategy (digital and traditional) for any market. We leverage our buying power to obtain the absolute lowest media rates and maximum added value for each client.

  • Proven partnerships. Many clients have been with us for 20 years or more – proof of our ability to stay ahead of the curve with fresh ideas and strategies.

  • A full-service team. Each client is assigned an experienced in-house team of automotive marketing experts, including an agency principal, account supervisor, account coordinator/co-op administrator, copywriter, broadcast producer/director and digital manager.

  • Pro-active – not reactive. We meet with each client’s full team monthly to present creative ideas and media strategy for upcoming programs.

  • We’re flexible. Agency fees can be structured to meet each client’s needs, including discounted commissions and monthly retainers.

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